Mnemonics Fun

CAMPAIGN      MARCH 2015

To introduce SideMark’s newest director, Soraya, to our clients and contacts, we designed and implemented an announcement campaign consisting of a press release, a short video series, and an email campaign. The email campaign design consisted of a list of fun facts that corresponded to each letter of Soraya’s name. Each letter is designed to reflect the associated fun fact. See it in action.

I really enjoyed this project because I always strive for design that serves a dual purpose. I had to challenge myself to combine an illustration into a letter form, while preserving the recognizability of both. 

Design is never done.

After sending out the email campaign, I decided to refine a few letters that I thought could be improved. I just wasn’t very happy with how the R was integrated into the coffee cup and the very distinct outline in the letter Y.

San Francisco born and bred

Once started a kitchen fire and stopped a roof fire in the same weekend

Resume of summer jobs include working in a mortuary, a car rental agency, a hotel, and a coffee shop

Able to speak fluent Italian, broken Spanish, and enough French for a restaurant

Yes to travel adventures...Africa is next!

Always has her bichon Midas following her every step

IDEATION SKETCHES

I started by sketching out how variations of the iconic SF skyline (GGB, downtown, etc.) can be incorporated into the letter S. And no, I am not an artist by any stretch of the imagination. 

ORIGINAL R AND Y

The email campaign was sent out with the following R and Y. I was never very happy with them. 

INITIAL ITERATION

Before coming up with the idea of visually tying together the fun fact with the letter, I designed some letters on textured clouds. It felt rather underwhelming.

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