In the furniture world, mockups are somewhat akin to product prototypes. It consists of actual furniture that users can sit in and interact with. And most of the time, it’s a branded experience. This mockup involved a multinational corporate client, who was trying to find a standardized product for all their locations. At the time, they had 5 different products and they wanted to compare the 5 products side by side.
The sales executive came up with the theme of “Passport to Innovation” for this entire campaign. To execute this theme in my design, I desaturated surreal imagery (provided by Teknion.com) and framed it with geometric lines to imply that innovation is something we recognize but don’t necessarily understand.
The geometric lines were inspired by the 120-degree workstations we were proposing. I took this idea of 120 degrees and translated it to a haphazard lattice comprised of overlapping sets of lines that formed 120 degrees. These intersecting lines also evoke a sense of motion.
This design scheme was applied to a printed piece, a digital presentation, and was also incorporated into a trifold design that sits atop each of the 5 mockups.
For each of the 5 trifolds, I designed a dot matrix map representative of each area for which the products were being considered: Asia Pacific, Europe, etc. To continue the theme of 120 degrees, I designed a triangle cutout at the center of the page, so that when the trifold is folded, the underlying blue shows through, whereas the dots of map are continuous.