The purpose of this iPad presentation is two-fold. One is to demonstrate SideMark’s current stats, departments, and buyer profile. The second purpose is to convince a SideMark partner that we needed to heed the trends of the start-up setting that preferred a more eccentric office environment to the traditional Dilbertville layout.
Essentially, we wanted to show that “Upping Normal” was a necessity. To accomplish this, we upended the normal perception of space; the background of the presentation is an empty spatial image that gets rotated and mirrored through the rest of the scenes to offer a continuous sightline. Images and text are strategically placed to read as wall decals or environmental signage upon this empty room.
To show the interactivity of the iPad presentation, I decided to do a screencast video. Unfortunately, I wasn't able to implement the Cupcake Ipsum as Adobe has made Digital Publishing Suite a separate product from the Creative Cloud subscription. It is now called Digital Publishing Solution, and it falls under the Adobe Experience Manager product line. Confusing enough?
The final design features a large background image for each of the main pages. On the home page, each grid box features two visible borders. We opted to go for a haphazard look in selecting which borders are visible. When the screen goes to a mobile size, the visible borders are always the top and left borders.